Worked on a mystery project for a little company with a fruit on their logo.
Apple is obviously one of the most innovate companies on the planet and thus very secretive about what they are developing. As a result, this was by far the most secretive job I've ever worked on. Even more so than Avatar.
The company's ad work is handeld through a special branch of TBWA\CHIAT\DAY called Media Arts Lab or MAL. A highly secretive branch of the ad agency which has worked with their flagship client since the days of the 1984 spot inspired by George Orwell's famous work Nineteen Eighty-Four and directed by Ridley Scott. It's potentially the most famous commercial of all time and Steve Job's 1984 keynote is defiantly unforgettable.