Joanna has a great motto “if you don’t like the media, be the media”. She has a history as a bit of a luminary in the 60's counter culture having had a past relationship with Timothy Leary, an American psychologist, and writer known for advocating the exploration of the therapeutic potential of psychedelic drugs under controlled conditions.
One of the best rewards for creating a piece of media is its ability to reach others who work you've previously known and build relationships with those folks. Also by those who have responded positively to your personal creations and engage in conversation. When you meet someone of the previous generation who's also fought the same fight and created a culture to push back against the status quo of the day, that's massive. Joanna has been doing for many decades and its great to share in conversation as a meeting of minds.