Worked with Director Arev Manoukian and Spy Films in Toronto on this stunning spot for Sony's 3D Television. A commercial I would work on from previs to compositing for over 4 months. A longer schedule than some film jobs I've worked.
Arev had previously made a gorgeous short film entitled Nuit Blanche and was hired to re-constitute his basic story premise and execution from that beautifully done 5 minute long short into a minute long, even more beautifully done commercial with visuals created by Digital Domain. A significant portion of Nuit Blanche was shot at 2000 frames per second on Phantom cameras and the v2.0 would be shot at a lesser speed due to it’s shorter length but now done in stereo 3D.
High speed photography has so much visual richness and can be an extremely powerful tool to help tell stories in a way never able to be seen by the naked eye. I recall viewing dailies one day one the set of a previous film and some of the high speed footage we shot from the day prior was so beautiful we just couldn't stop watching it on loop. Combine that high speed cinematography with 3D sterography and you're really taking it to the next level. 3D looks its best in shots when you have any sort of debris, particulates, or any sort of volume in the frame (snow, leaves, embers, confetti, etc...) so an urban city landscape with debris being ripped up and surrounding the characters create a best possible scenario for stunning three dimensional imagery. The combination of live action and CG elements requires significant amounts of stereo tweaks making it far from easy to do.
Just as with Nuit Blance, this piece would have live action characters with most of the environment and destruction being done CG. Previsulization on this spot was complicated not for editorial purposes because we stayed true to the animatic and didn't constantly change shots, but more in the since that each shot was extremely dence with very heavy art direction. We ended finding around 500fps to the sweet spot to shoot at which can make animation/simulation can be very tricky. The end result however, is quite breathtaking.